Here are the most important on-page SEO ranking factors. Follow these rules and you'll rank higher on search engine results pages.
Search engines consider factors and check a page for those sectors to rank the page in the SERPs.
To get a ton of traffic to your site or blog, which costs nothing, you have to follow the SEO techniques.
What is On-Page SEO?
On-Page SEO is those SEO techniques that apply to every page, and these techniques must be implemented to every page of the site. On-Page SEO factors contain a lot of things. It starts from the implementation of keywords and continues with Meta tags, headings, permalinks, inbound and outbound links, image SEO, readability, etc.These are the following evergreen On-Page SEO techniques that must be followed.
Implementation of Keywords from Keyword Research
After keyword research, those keywords are implemented in the content. They have naturally put in title tags, Meta descriptions, headings, and exclusive content at specific places. The keywords must be optimized naturally so that they shouldn't look over-optimized to get ranking from search engines.
The keyword density should not exceed 3%. Because doing keyword, stuffing can be penalized by the search engines.
The keyword density should not exceed 3%. Because doing keyword, stuffing can be penalized by the search engines.
Meta Tags
Meta tags are not visible to the public, but a search engine crawler, when crawls a page it considers these tags. These tags define the content of the page.These tags are title tags, Meta description tags, and robots.txt tags.
Title tags and Meta description tags must be keyword rich. The character length for title tags should not exceed 70 characters, and for Meta description, it should not exceed 150 characters. This is because Google search snippets only show the first 70 characters of title tags, although you can write up to 100 characters. Similarly, the optimal length for Meta description that the search engine shows in its snippets is 150 characters.
Make sure that a page must have only one title tag and only one meta description tag.
The robots.txt file or tags make sure that the page is indexable because if you write excellent content. Still, it is not indexable, and then simply, it is not even going to be searchable forever.
Headings
Headings also play an essential role in On-Page SEO. Headings are usually taken between H1 to H6. H1 heading tag means the main heading, and an article/post must not contain multiple H1 headings. Usually, the H1 heading is set for title tags.Similarly, for better navigation and user experience, more headings from H2 to H6 should be used.
URL Optimization
Permalink or Permanent Link is the link or URL that redirects a request to visit a web page. It consists of two parts one consists of your site's domain, and the other part is called a slug. The slug of the URL must be optimized for keywords because it is a ranking factor.Image SEO
Image SEO also plays a vital role in On-Page SEO. Search engines like google and Bing also have images when a keyword is typed for search. Adding images to the content and optimizing them for SEO can help to get organic traffic.Image SEO is purely based on image, which means that if you add an image, it should be optimized.
To optimize an image for SEO, one must consider the following things.
- Image Size
One must compress an image for size to optimize it for SEO. If the size is more significant, an image means it will take more resources from the hosting, and in the end, it will decrease the speed of your site. To do this, you can consider multiple tools offline and online. Photoshop or an online image resizer is best for this.
- Image Generation
Images should be in next-gen format because Google tells us to do this. It is also beneficial because next-gen formats (WebP format) are highly compressible and consume very little space compared to others. - Image ALT attributes
Adding alt attributes to the images tells a search engine crawler about the image. The AI of Search Engines is still not that intelligent that they would know what is written inside a picture, so adding an alternate tag helps search engines understand that picture. However, Google is working more on images to know that what is written inside an image.Internal and External Links
Adding external links adds more credibility to your content, and it is considered an On-Page SEO factor. Similarly, adding internal links in the post may help get more traffic to the other pages of your site.Bonus Tips:
Improve and increase the content readability score. By improving it, means use active voice often instead of passive voice. Similarly, use short sentences and paragraphs with simple and easy language. Use simple vocabulary instead of using difficult words.Frequently update the content because google likes the updated content and ranks that content that is more frequently updated.
Conclusion
The conclusion is that writing a post or an article after good keyword research and implementing it naturally without stuffing keywords will help you increase the On-Page SEO score.According to expert On-Page SEO, the score consists of almost 70% of the total SEO score.
So increasing the On-Page SEO score will increase the search engine rankings.
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